You're first through the wall.
That's where the money is.
Everything you need to understand what we sell, who buys it, how you get paid, and how to win the trip. Watch the video first. Then come back to this page every time you need a number.
Built from inside the work.
Runto was founded in 2014 by a man who came up in the field. HVAC. Plumbing. Electrical. Appliances. Every trade this company sells today, he did with his own hands before he ever ran the business.
What he saw with homeowners
Families paying into warranty companies for years. Then the system fails on a Saturday and the denial comes. A buried exclusion. Or a request for maintenance records from four years ago that nobody keeps. He was the tech who had to quote the real repair to people who thought they were covered.
What he saw with property owners
Managers juggling five vendors while a resident sits without air for three days. Not because anyone was lazy, but because the plumber can't do electrical and nobody owns the whole problem. Single family portfolios bleeding money on drive time and no show contractors.
These plans weren't invented in a conference room. They were built because the same failure happened over and over, and we knew exactly what it would take to fix it.
Five trades. One company. One phone number.
That sentence is your entire advantage. Learn it cold.
- HVAC
- Plumbing
- Electrical
- Appliances
- Windows and Doors
How the industry works today
A 400 unit property runs an HVAC company, a plumber, an electrician, an appliance vendor, and a handyman. Five insurance certificates. Five invoices. Five response times. When a problem touches two trades, the manager becomes the general contractor.
How Runto works
One relationship covers all five trades. Our own technicians, our own marked vehicles, our own uniforms. We self perform. Nothing gets brokered out. That is not a feature. That is the whole pitch.
Home Warranty Membership
Residential. Already selling around 30 new members a month.
| Tier | Monthly | Annual (2 months free) | Member saves |
|---|---|---|---|
| Basic | $19.99 | $199.90 | $39.98 |
| Plus | $39.99 | $399.90 | $79.98 |
| Elite | $69.99 | $699.90 | $139.98 |
Annual is a flat 17% off at every tier.
They're brokers
National warranty companies pay a contractor on every claim. Every claim costs them. Every denial saves them. Their profit sits on the other side of the table from the homeowner.
We self perform
A Runto claim goes to a Runto tech. Our incentive is to show up and fix it the first time, because a second trip costs us, not the member.
We are the service records
The classic denial is "show us your maintenance history." Membership includes logged preventive maintenance. We keep the file.
The record is public. A major national home warranty company paid a nearly $12 million consumer fraud settlement to the Arizona Attorney General in 2026 after more than 1,500 complaints, and settled with New Jersey in 2015 for nearly $800,000. Never name the company. Describe the settlement. Let the homeowner search it.
The commercial programs.
This is where your income lives.
Four programs, four different buyers. Know who you're talking to before you open your mouth. At an event, the name badge tells you.
Multifamily
Apartment communities and student housing. Priced per call.
Single Family Rental
Scattered site portfolios. Priced per call, drive time built in.
Hospitality
Hotels. Priced per key per month.
Senior Living
Assisted living and memory care. Priced per unit per month.
Multifamily Maintenance Program
$75 per call, labor only. Parts billed at time of service.
| Tier | Units | Calls / month | Monthly | Annual contract value |
|---|---|---|---|---|
| Tier 1 | 50 to 150 | 40 | $3,000 | $36,000 |
| Tier 2 | 151 to 250 | 75 | $5,625 | $67,500 |
| Tier 3 | 251 to 500 | 140 | $10,500 | $126,000 |
No rollover of unused calls. Overage billed at $75 per call.
Single Family Rental Program
$115 per call, labor only. Higher than multifamily because every door is a different address.
| Tier | Doors | Calls / month | Monthly | Annual contract value |
|---|---|---|---|---|
| Tier 1 | 100 to 200 | 40 | $4,600 | $55,200 |
| Tier 2 | 201 to 400 | 75 | $8,625 | $103,500 |
| Tier 3 | 401 to 750 | 140 | $16,100 | $193,200 |
| Tier 4 | 751 to 1,500 | 260 | $29,900 | $358,800 |
| Tier 5 | 1,500+ | 450 | $51,750 | $621,000 |
Multi market portfolios are billed as the sum of each market, never averaged. Pitch cost per existing door. Atlanta's big landlords are net sellers right now, so growth is not the story.
How a call is counted
Buyers will ask. Answer it exactly this way.
One call
One unit or door, one trade, one dispatch.
After hours
Counts as two calls.
Callback within 30 days
Free. Same issue, we come back on us.
Special order part return
Counts as a second call. A part we should have stocked is a free return.
No access
Tech arrives and can't get in. Counts as one call.
First 30 days
Intake period to clear backlog. Program starts day 31.
Hospitality Maintenance Program
Priced per key per month. The rate drops as the property grows.
| Tier | Keys | Per key / month | Example | Annual contract value |
|---|---|---|---|---|
| Tier A | 60 to 100 | $69 | 80 keys = $5,520/mo | $66,240 |
| Tier B | 101 to 175 | $65 | 140 keys = $9,100/mo | $109,200 |
| Tier C | 176 to 300 | $59 | 220 keys = $12,980/mo | $155,760 |
| Tier D | 301+ | $55 | 350 keys = $19,250/mo | $231,000 |
Selling point: an out of order room is lost revenue every night it sits. Speed is the product.
Senior Living Maintenance Program
Priced per unit per month. Higher than hotels because a resident unit runs 24 hours a day.
| Tier | Units | Per unit / month | Example | Annual contract value |
|---|---|---|---|---|
| Tier A | 40 to 75 | $95 | 60 units = $5,700/mo | $68,400 |
| Tier B | 76 to 120 | $89 | 100 units = $8,900/mo | $106,800 |
| Tier C | 121 to 200 | $83 | 160 units = $13,280/mo | $159,360 |
| Tier D | 201+ | $79 | 250 units = $19,750/mo | $237,000 |
Why they buy. Georgia rules require these communities to hold set indoor temperatures and to arrange a service call immediately when a system fails. It is written into the rules they get surveyed against. Lead with their license and their survey. Never lead with fines.
You are not selling the contract.
You are booking the walkthrough.
Nobody signs a six figure agreement off a first conversation. The walkthrough is free, it's an easy yes, and it puts us on the property, where we win.
Read the badge
Company name tells you the program before you speak.
Ask the question
"What percentage of your maintenance hours last year were reactive versus planned?" Nobody knows. That's the point.
Bring in the founder
When it gets technical, hand off to Mr. Lofton. Don't fake expertise.
Book it on the spot
Phone out. Calendar slot set. Confirmation sent before they walk away. Not a business card.
What we never say
One wrong sentence can cost the account. These are not suggestions.
- Never say we replace anyone's maintenance team. We cover the gap: nights, weekends, unlicensed trades, the weeks after a tech quits. Let the buyer do the math.
- Never pitch fines to a senior living operator. Talk license status and survey readiness.
- Never name a competitor. Describe the public record and stop.
- Never quote an hourly reactive rate. It doesn't exist. Commercial is per call, per key, or per unit.
- Never say "parts at wholesale." Parts are billed at time of service.
- Never promise refunds, credits, or terms that aren't in the signed agreement. If you're not sure, say you'll confirm it.
10% of the client's first payment.
Not 10% of the first month. 10% of the first payment. Whatever the client pays up front on the term they choose, you earn 10% of it.
Same contract. Same signature. Twelve times the money.
Multifamily Tier 2 at $5,625 a month. Watch what the term does to your check.
You're not just selling the agreement. You're selling the term.
Your commission on every tier
10% of the first payment. Find the deal, find the term, that's your check.
Multifamily
| Tier | Monthly | Quarterly | Semi annual | Annual |
|---|---|---|---|---|
| Tier 1 | $300 | $900 | $1,800 | $3,600 |
| Tier 2 | $562 | $1,687 | $3,375 | $6,750 |
| Tier 3 | $1,050 | $3,150 | $6,300 | $12,600 |
Single Family Rental
| Tier | Monthly | Quarterly | Semi annual | Annual |
|---|---|---|---|---|
| Tier 1 | $460 | $1,380 | $2,760 | $5,520 |
| Tier 2 | $862 | $2,587 | $5,175 | $10,350 |
| Tier 3 | $1,610 | $4,830 | $9,660 | $19,320 |
| Tier 4 | $2,990 | $8,970 | $17,940 | $35,880 |
| Tier 5 | $5,175 | $15,525 | $31,050 | $62,100 |
Hospitality
| Example | Monthly | Quarterly | Semi annual | Annual |
|---|---|---|---|---|
| 80 keys | $552 | $1,656 | $3,312 | $6,624 |
| 140 keys | $910 | $2,730 | $5,460 | $10,920 |
| 220 keys | $1,298 | $3,894 | $7,788 | $15,576 |
| 350 keys | $1,925 | $5,775 | $11,550 | $23,100 |
Senior Living
| Example | Monthly | Quarterly | Semi annual | Annual |
|---|---|---|---|---|
| 60 units | $570 | $1,710 | $3,420 | $6,840 |
| 100 units | $890 | $2,670 | $5,340 | $10,680 |
| 160 units | $1,328 | $3,984 | $7,968 | $15,936 |
| 250 units | $1,975 | $5,925 | $11,850 | $23,700 |
Figures rounded down to the dollar.
Do the math on your year.
Three ways a rep who works it can play it. Illustrations of the math, not guarantees.
The Steady Closer
One Multifamily Tier 2 a month, every client on annual
Same twelve deals on month to month: $6,750. The term is the job.
The Specialist
One 140 key hotel or 100 unit community a month, all annual
Hotels and senior living average about $10,800 per annual deal.
The Portfolio Hunter
Two SFR Tier 3 and one SFR Tier 5 in a year, all annual
Three signatures. That's the whole year.
One SFR Tier 5 on annual prepay pays $62,100. That's not a bonus. That's a year of income in one afternoon.
Win the trip.
The rep with the highest closed annual contract value in 90 days wins a trip. You pick where. And you keep every dollar of commission on top of it.
in closed annual contract value
signed and paid
highest total takes it
Annual contract value is the monthly rate times twelve, no matter how the client chooses to pay. Payment term changes your commission, not your competition total.
Five ways to hit $250,000
$250,000 sounds like a wall until you see what it takes.
| Two contracts | Combined annual value | Qualifies |
|---|---|---|
| Multifamily Tier 3 + Multifamily Tier 3 | $252,000 | Yes |
| Senior living 160 units + Hotel 140 keys | $268,560 | Yes |
| Senior living 250 units + Multifamily Tier 1 | $273,000 | Yes |
| SFR Tier 3 + Hotel 140 keys | $302,400 | Yes |
| SFR Tier 4 + any second contract | $394,800+ | Yes |
An SFR Tier 4 clears the dollar floor alone, but you still need that second signature to qualify.
Everything is built.
The pricing is set. The contracts are drafted. The coverage schedules are printed. The trucks are on the road and the phone number works today. There is nothing left to build.
The only thing missing is somebody in the room with the buyer.
That's you. Go take it.
Runto Inc · 770-800-7930 · runto.us
Internal use only. Commission is 10% of the client's first collected payment under the signed agreement. Earnings shown are mathematical illustrations, not guarantees. Competition rules and payout terms are governed by Runto management.
